Hi! I'm Masum Jia
Precision-Driven Conversion Tracking Specialist & Web Analyst
I teach brands to surf their own data. Every touchpoint - GA4, GTM, server-side, paid social - is wired for clarity. The result: conversion truth that drives faster tests, smarter spend, and unstoppable growth.
180+
Conversion Programs Launched
99.2%
Data Fidelity on Shipments
12-stack
Platforms Unified
Personal brand
A recognizable face, a repeatable method, a data spine.
The brand is not a logo - it is a way of working: transparent instrumentation, fearless exploration, and actions that tie back to commercial clarity.
Personal Brand Promise
Measure with empathy and rigor. I stay visible in the work, pairing boardroom clarity with hands-on instrumentation.
Narrative + Numbers
Every dashboard reads like a story - why a spike happened, where revenue hides, and what to do next.
Decisions That Ship
From pixel to pipeline to product, I connect experimentation data to commercial outcomes you can ship this quarter.
Capability map
Signals unified into an analytics engine
GA4 + Server-Side
Enterprise-grade governance & consent-aware tracking
Paid Media Signals
Meta CAPI, TikTok Events, LinkedIn, Pinterest, X
Attribution Layer
Model selection, MMM-friendly exports, LTV cohorts
Analytics Ops
Data contracts, alerting, regression monitoring
Clients
Trusted by teams who refuse guesswork.
Logos are placeholders - engagements span ecommerce, SaaS, fintech, and media. Each logo comes with a playbook, a metric tree, and a results trail.
Nordic Cart
Ecommerce Collective
Atlas B2B
Account-Based Growth
Lumina Labs
HealthTech
Forge Fintech
Payments
Beacon Media
Publisher Network
Helio SaaS
Product Analytics
Services
Everything required to trust your numbers and act on them.
Keep previous strengths (social proof, wins, testimonials) and layer in the analytics operations you asked for - more sections, more clarity, more proof.
Full-Funnel Instrumentation
Audit, redesign, and deploy tracking plans with airtight consent, server-side delivery, and versioned containers.
Attribution & Revenue Models
Blend platform signals with first-party data; ship model comparisons (DDA, data-driven, MMM-lite) in weekly cadences.
Experimentation Engine
Build A/B and bandit frameworks that scale, map to growth loops, and avoid false positives across channels.
Executive Reporting
Narrative dashboards with tiered visibility: boardroom, marketing ops, channel owners, and product squads.
Tracking debt resolved
72%
Avg in first 30 days
Speed to insight
48 hrs
From hypothesis to signal
Spend efficiency
+21%
After clean signals
Analytics spine
Ops, reporting, and experiments that keep growing.
All previous strengths stay: social proof, services, case studies, testimonials. Added here: the analytics control room, video stories, and instrumentation detail you requested.
Analytics Control Room
Weekly ops ritual: event reviews, anomaly checks, and action items mapped to the KPI tree.
- Instrumentation QA
- Alerting + regression checks
- Owner assignments
Data Stories, Not Dashboards
Narrative decks that translate metrics to moves. Every chart ends with a recommendation.
- Decision memos
- Scenario modeling
- Channel guardrails
Experimentation Spine
Rapid tests with stats guardrails, especially for paid social where signal decay is real.
- Lift tests + holdouts
- North-star metric alignment
- Roll-out playbooks
Health dashboard
Signals that stay healthy
Events validated and deduped
Paid + organic stitched to revenue
Hypothesis to live in days
Case glances
Proof without the NDA
DTC Apparel
Server-side Meta + creative testing cadence
SaaS Trial
Instrumented onboarding, routed signals to ads
Marketplace
MMX-style mix read + budget rebalancing
Video testimonials
Proof in motion: clients speaking, metrics showing.
Video snippets capture the before/after and the actual dashboards. Add your own footage later; the layout is ready for real testimonials.
CMO, DTC Apparel
Meta + GA4 Data Rescue
"Masum rewired our signals in two weeks. CAC dropped and creative tests finally read clean."
VP Growth, SaaS
B2B Attribution Tune-Up
"We stopped debating attribution models. The narrative deck made exec decisions obvious."
How to use
Pair motion with metric overlays
Keep the existing testimonial carousel elsewhere; here we add video evidence plus analytics overlays that match the red/black theme.
Video-first testimonials
Clients recorded short loom-style proof for stakeholders.
Live metrics overlays
Graph overlays on videos show lift, CAC, and LTV deltas.
Context + action
Each video ends with the next 3 moves and owners.
Trusted by Growing Brands Worldwide
Join 200+ businesses that transformed their tracking infrastructure and scaled profitably.
Certified Expertise You Can Trust
Industry-recognized certifications and proven technical mastery
Precision Tracking Services That Drive Measurable Growth
From implementation to optimization, every service is designed to transform your data into competitive advantage.
Pinterest Ads Conversion Tracking
Bulletproof Pinterest tracking implementation that captures every conversion with surgical precision.
- Event Setup
- Tag Implementation
- Conversion API
- Attribution Modeling
GA4 & Ecommerce Setup
Complete Google Analytics 4 implementation with enhanced ecommerce tracking for data-driven decisions.
- GA4 Migration
- Ecommerce Events
- Custom Dimensions
- Funnel Analysis
Server-Side Tracking
Privacy-compliant server-side tracking that bypasses ad blockers and ensures 99%+ data accuracy.
- GTM Server Setup
- CAPI Integration
- Data Layer Config
- Cookie Management
Facebook Pixel & CAPI
Advanced Facebook tracking with Conversion API for maximum attribution and campaign optimization.
- Pixel Installation
- Event Mapping
- CAPI Setup
- Match Quality
Systeme.io DFY Packages
Done-for-you Systeme.io funnel tracking with complete analytics integration and optimization.
- Funnel Tracking
- Email Integration
- Payment Events
- Dashboard Setup
Comprehensive Funnel Auditing
Deep-dive analysis of your entire conversion funnel with actionable optimization recommendations.
- Tracking Audit
- Data Quality Check
- Gap Analysis
- Action Plan
Real Clients. Real Results. Real ROI.
See how precision tracking transformed these businesses from data-blind to data-driven.
Luxe Fashion Co.
E-commerce FashionChallenge
Inaccurate Facebook attribution causing 40% budget waste on underperforming campaigns.
Solution
Implemented server-side tracking with Facebook CAPI, custom event mapping, and enhanced match quality optimization.
GrowthTech SaaS
B2B SoftwareChallenge
Complex multi-touch attribution across 8+ marketing channels with no clear ROI visibility.
Solution
Built custom GA4 implementation with advanced funnel tracking, cross-domain measurement, and executive dashboard.
Wellness Essentials
Health & WellnessChallenge
Pinterest ads driving traffic but zero conversion visibility, making optimization impossible.
Solution
Deployed Pinterest Conversion API with enhanced event tracking, custom parameters, and real-time validation.
Ready to see similar results for your business?
Get Your Free Tracking AuditWhat Clients Say About Working Together
"Masum transformed our tracking infrastructure from a black box into a precision instrument. We went from guessing which campaigns worked to knowing exactly where every dollar goes. The 312% ROAS improvement speaks for itself."
Book the build
Turn scattered signals into a confident, branded analytics engine.
Keep the menu of homepage options - this one blends your personal brand, client logos, video proof, and analytics ops.
Ready to Transform Your Tracking Into Your Competitive Edge?
Book a free strategy call and discover exactly how precision tracking can unlock profitable growth for your business.
- Free 30-minute strategy consultation
- Custom tracking roadmap for your business
- ROI projection based on your current metrics
- No-obligation proposal with transparent pricing
What Happens Next?
Discovery Call
We discuss your current tracking setup, challenges, and growth goals.
Custom Audit
I analyze your tracking infrastructure and identify optimization opportunities.
Implementation
We execute the roadmap with precision tracking that drives measurable results.