Trusted by 200+ Growing Brands

Turn Your Data Into Your Competitive Advantage

Precision tracking that drives profitable growth. I help e-commerce brands and agencies implement bulletproof analytics infrastructure that actually moves the needle.

Google Analytics Certified
Meta Blueprint Certified
GTM Expert
Server-Side Specialist

Live Performance Metrics

Real-time
847%
Average ROAS Improvement
Tracking Accuracy
99.8%
Masum Jia portrait
ANALYTICS
Hi! I'mMasum Jia

Turn Your Data Into Your Competitive Advantage

Conversion Tracking Specialist & Web Analyst

In a sea of data, it's easy to drown. I don't just help you float, I teach you to navigate so every decision is driven by truth, not guesses.

Full-funnel tracking across GA4, GTM, Meta Pixel, and CAPI

Server-side implementations that protect signal quality

Data without context is just noise. I translate dense analytics into clear, actionable steps so you can make confident moves that compound growth.

Get in touch
Trusted by 200+ brands

Journey

From setbacks to industry authority

Key milestones that shaped bulletproof tracking expertise.

2018

The Breaking Point

Watched a $2M campaign fall because of broken tracking. That day changed everything.

2021

First Major Win

Helped an e-commerce client recover $847K in lost revenue through precision tracking.

2019

Deep Dive

18 months mastering GA4, server-side tracking, and conversion APIs.

2025

Industry Authority

500+ implementations, 99.2% accuracy rate, and trusted by leading brands.

Client Video Wins

See how founders and CMOs talk about partnering on analytics that move revenue

Quick clips from teams who turned scattered data into confident growth moves. Two at a time so you can compare stories side by side.

Book Your Session
+312% ROAS, full-funnel visibility
S
Sarah Mitchell
CMO - Luxe Fashion Co.
From guesswork to clarity
Watch the exact shifts that unlocked their next revenue jump.
100% attribution clarity, server-side
D
David Chen
Founder & CEO - GrowthTech SaaS
Board-ready attribution
Watch the exact shifts that unlocked their next revenue jump.

Trusted by Growing Brands Worldwide

Join 200+ businesses that transformed their tracking infrastructure and scaled profitably.

200+
Brands Optimized
$12.4M
Revenue Tracked
847%
Avg ROAS Improvement
99.8%
Tracking Accuracy
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Certified Expertise You Can Trust

Industry-recognized certifications and proven technical mastery

Google Analytics Certified
Meta Blueprint Certified
Google Tag Manager Expert
Server-Side Tracking Specialist
Privacy Compliant
5+ Years Experience
24/7 Support
Fast Implementation
Comprehensive Solutions

Precision Tracking Services That Drive Measurable Growth

From implementation to optimization, every service is designed to transform your data into competitive advantage.

Pinterest Ads Conversion Tracking

Bulletproof Pinterest tracking implementation that captures every conversion with surgical precision.

  • Event Setup
  • Tag Implementation
  • Conversion API
  • Attribution Modeling
Learn More

GA4 & Ecommerce Setup

Complete Google Analytics 4 implementation with enhanced ecommerce tracking for data-driven decisions.

  • GA4 Migration
  • Ecommerce Events
  • Custom Dimensions
  • Funnel Analysis
Learn More

Server-Side Tracking

Privacy-compliant server-side tracking that bypasses ad blockers and ensures 99%+ data accuracy.

  • GTM Server Setup
  • CAPI Integration
  • Data Layer Config
  • Cookie Management
Learn More

Facebook Pixel & CAPI

Advanced Facebook tracking with Conversion API for maximum attribution and campaign optimization.

  • Pixel Installation
  • Event Mapping
  • CAPI Setup
  • Match Quality
Learn More

Systeme.io DFY Packages

Done-for-you Systeme.io funnel tracking with complete analytics integration and optimization.

  • Funnel Tracking
  • Email Integration
  • Payment Events
  • Dashboard Setup
Learn More

Comprehensive Funnel Auditing

Deep-dive analysis of your entire conversion funnel with actionable optimization recommendations.

  • Tracking Audit
  • Data Quality Check
  • Gap Analysis
  • Action Plan
Learn More
Proven Results

Real Clients. Real Results. Real ROI.

See how precision tracking transformed these businesses from data-blind to data-driven.

Modern fashion retail store interior with elegant clothing displays and warm lighting
Luxe Fashion Co. brand logo with elegant typography

Luxe Fashion Co.

E-commerce Fashion

Challenge

Inaccurate Facebook attribution causing 40% budget waste on underperforming campaigns.

Solution

Implemented server-side tracking with Facebook CAPI, custom event mapping, and enhanced match quality optimization.

847%
ROAS
+312%
99.2%
Tracking Accuracy
+45%
$2.4M
Monthly Revenue
+189%
Business analytics dashboard on laptop screen showing growth charts and performance metrics
GrowthTech SaaS company logo with modern tech design

GrowthTech SaaS

B2B Software

Challenge

Complex multi-touch attribution across 8+ marketing channels with no clear ROI visibility.

Solution

Built custom GA4 implementation with advanced funnel tracking, cross-domain measurement, and executive dashboard.

100%
Attribution Clarity
+100%
42%
CAC Reduction
-42%
8.7%
Conversion Rate
+156%
Wellness products arranged aesthetically with natural lighting and botanical elements
Wellness Essentials brand logo with organic design elements

Wellness Essentials

Health & Wellness

Challenge

Pinterest ads driving traffic but zero conversion visibility, making optimization impossible.

Solution

Deployed Pinterest Conversion API with enhanced event tracking, custom parameters, and real-time validation.

100%
Conversion Visibility
+100%
623%
Pinterest ROAS
+523%
$127
Order Value
+67%

Ready to see similar results for your business?

Get Your Free Tracking Audit

The Reality

Is Your Business Suffering from Data Blindness?

Traditional tracking is dead. If you rely on default setups, you're losing 30-40% of your conversion data.

Ad Blockers & iOS

Browsers are blocking cookies. Your pixel can't see what's happening.

30% Data Loss

Inflated CPA

Algorithms can't optimize without data, driving your ad costs up.

2x Higher CPA

Privacy Laws

GDPR & CCPA fines are real. Non-compliance is a ticking time bomb.

High Risk

The Solution

Server-Side Tracking

Move tracking from the browser to a secure server so every signal reaches your ad platforms. No more blind spots, just clean, reliable data.

Bypass Ad Blockers

Capture 100% of your traffic.

Extended Cookie Life

Track users for months, not days.

Better Attribution

Know exactly which ad drove the sale.

The New Standard
Browser TrackingBLOCKED
Server-Side API
100% DATA
Facebook API
GA4
TikTok API
Case Study

How We Recovered 35% Lost Revenue for a Fashion Brand

"Before working with Masum, Facebook ROAS was reporting 1.2. After CAPI and server-side tracking, the real ROAS was 2.8. We scaled budget 3x the next month."

+133%
ROAS Improvement
98%
Event Match Rate
JanFebMarAprMayJun
#1 Conversion Tracking Specialist

Turn Your Data Into Your Competitive Advantage

I help 7-figure brands fix their tracking, bypass iOS 14+ issues, and scale profitably with Server-Side Tracking & GA4.

Trusted by 500+ marketers
+34% ROAS
Client Success Stories

What Clients Say About Working Together

Professional woman with blonde hair in navy blazer smiling confidently in modern office
+312% ROAS
"Masum transformed our tracking infrastructure from a black box into a precision instrument. We went from guessing which campaigns worked to knowing exactly where every dollar goes. The 312% ROAS improvement speaks for itself."
Sarah Mitchell
CMO at Luxe Fashion Co.
Limited Availability

Ready to Transform Your Tracking Into Your Competitive Edge?

Book a free strategy call and discover exactly how precision tracking can unlock profitable growth for your business.

  • Free 30-minute strategy consultation
  • Custom tracking roadmap for your business
  • ROI projection based on your current metrics
  • No-obligation proposal with transparent pricing

What Happens Next?

1

Discovery Call

We discuss your current tracking setup, challenges, and growth goals.

2

Custom Audit

I analyze your tracking infrastructure and identify optimization opportunities.

3

Implementation

We execute the roadmap with precision tracking that drives measurable results.

Average response time: <2 hours during business days